Transforming Beauty with AI – The Success Story of INLOOKIT with DigiTwin
Client Overview: INLOOKIT
INLOOKIT's innovative software, InLook, is transforming the beauty industry. With the use of cutting-edge AI technologies, InLook helps women simply achieve the beauty looks they want. It does this by offering personalised product recommendations. Users only need to upload a photo of their makeup look for InLook's advanced algorithms to analyse, match skin tone and colour, and suggest goods.
.webp?width=900&height=492&name=4%20(3).webp "4 (3)")
Key Features of INLOOKIT
Image Analysis and Makeup Recognition:
Computer Vision: identifies makeup elements like foundation, eyeshadow, lipstick, and more by analyzing uploaded photographs using cutting-edge computer vision algorithms.
Product Recommendations:
Recommendation Machine Learning: Makes product recommendations based on the analysis of cosmetics components using advanced recommendation algorithms. These suggestions are customized based on the user's likes and ideal appearance.
Educational Resources:
A rich library of articles, videos, and expert insights on addiction, recovery strategies, and wellness tips.
Community Support:
Access to a supportive network of peers and mentors offering motivation and accountability.
Personalized Guidance:
Computer Vision : Tailored advice and resources that adapt to each user's unique sobriety journey.
Emergency Support:
Quick access to emergency contacts and resources during crises.
Goal Setting and Reminders:
Tools to set personal goals and receive reminders to stay on track with recovery plans.
Challenges
Even with InLook's cutting-edge technology, INLOOKIT has trouble connecting with its target market, boosting user engagement, and boosting revenue. For their unique AI-powered makeup solution to be properly promoted, they required a strong digital marketing campaign.
Solution: DigiTwin’s Digital Marketing Expertise
Elite digital marketing company DigiTwin specialises in assisting SMEs in reaching their financial objectives. DigiTwin is a full-service digital marketing organisation that provides data-driven solutions for a range of sectors. These solutions include email marketing, PPC, social media management, SEO, website design and development, and generative AI technologies.
Strategy and Implementation
SEO Optimization
Keyword Research: Conducted comprehensive keyword research to identify highimpact search terms relevant to InLook’s target audience.
OnPage Optimization: Enhanced INLOOKIT’s website content, meta tags, and structure to improve search engine rankings and organic traffic.
Social Media Management
Content Creation: Developed engaging and visually appealing social media content showcasing InLook’s features and benefits.
Community Engagement: Fostered an interactive community by responding to comments, hosting live sessions, and running contests to boost engagement and brand loyalty.
PPC Campaigns
Targeted Ads: Designed and executed targeted payperclick campaigns to drive traffic and conversions. Focused on platforms popular with INLOOKIT’s demographic, such as Instagram and YouTube.
A/B Testing: Continuously tested and refined ad creatives and landing pages to maximize ROI.
Email Marketing:
Personalized Campaigns: Created personalized email campaigns to nurture leads and convert them into loyal customers.
Automated Sequences: Implemented automated email sequences to keep users informed about new features, promotions, and tutorials.
Website Design & Development
User Experience Enhancement: Improved website navigation and user experience, making it easier for visitors to explore InLook’s offerings and make purchases.
Landing Page Optimization: Designed highconverting landing pages tailored to different user segments and marketing campaigns.
Results
Increased Traffic
In just six months, INLOOKIT's website had a 45% boost in organic traffic as a result of strong SEO tactics and interesting social media content.
Increased Engagement
Engaging content and proactive community management contributed to a 60% increase in social media engagement rates.
Improved Conversions
A 35% boost in conversions was attained through PPC campaigns and landing page optimisation, which raised sales and revenue.
Support Network Expansion
The community support feature saw increased participation, with more users sharing experiences and offering mutual support.
Conclusion:
By means of a tactical collaboration with DigiTwin, INLOOKIT effectively enhanced its digital footprint, captivated its intended demographic, and realised noteworthy expansion in its commercial operations. With the support of DigiTwin's customised digital marketing solutions, INLOOKIT's cutting-edge AI-powered cosmetics software, which enables users to effortlessly obtain their preferred makeup looks, was successfully promoted.
Are you prepared to change your company? Get in touch with DigiTwin right now to find out how our knowledge of digital marketing can propel your success.
Insight
Transform Your Business with DigiTwin Your Best Gen AI Digital Marketing Agency
Being a business owner, you would always like to make your business a great success saga. But despite working on various business strategies, you couldn't grab desired results. Obviously, you need to introspect about your marketing....
The Challenges of Adopting Gen-AI in Digital Marketing
One of the easiest ways to sell your products or services is online marketing. Digital marketing is the best way to increase sales of a business. If you too want to derive traffic, increase customer interactions, sales and leads for....
How a Generative AI Digital Marketing Company Can Help Your Business Grow
You would always like to grow your business as much as possible. For this, you do whatever you can - from implementing marketing strategies to adopting the latest technologies in vogue. Generative AI....
Get In Touch
Are you ready to embark on an extraordinary journey of innovation, growth, and success? Let’s ignite your potential together and create something truly remarkable.
Register Now
Get In Touch
Are you ready to embark on an extraordinary journey of innovation, growth, and success? Let’s ignite your potential together and create something truly remarkable.