One of the easiest ways to sell your products or services is online marketing. Digital marketing is the best way to increase sales of a business. If you too want to derive traffic, increase customer interactions, sales and leads for your business, you need to avail services of a digital marketing company near you.
However, there are lots of digital marketing agencies online to choose from, but you need to choose a company that can cater to your specific requirements. This is the point where DigiTwin comes as the best generative AI digital marketing company to help you grow your business.
A Generative AI Digital Marketing Company implements AI-powered digital marketing strategies to increase the revenue of a business.
“According to HubSpot, companies with blogs produce an average of 67% more leads per month than those without active blogs (HubSpot).”
But there are various challenges of implementing Gen-AI in digital marketing. Here, you are going to unveil challenges of integrating Gen-AI in digital marketing. So, let’s know those challenges and how a Gen-AI digital marketing company can help you eliminate the same.
Integrating generative AI with an existing or new digital marketing framework may create new challenges or issues. That’s why it’s necessary to know the challenges of using generative AI in digital marketing strategies or digital marketing services.
However, there are various challenges of implementing generative artificial intelligence in digital marketing, but there are solutions for the same. Here, you are going to know the challenges as well as their solutions.
Let’s keep reading it!
When it comes to evaluating the challenges of integrating generative AI in digital marketing, you aren’t supposed to ignore the importance of data privacy and security. Since generative artificial intelligence is still in its initial phase, it’s really difficult to deal with data privacy and security issues.
Since generative AI isn’t human, but works just like the human mind, it may create serious issues regarding data privacy and security. Obviously, people don’t want to compromise with their sensitive information. They don’t want to share their financial details, personal information and even income details. But due to generative AI, data leakages can be a normal thing.
“According to G2, segmented email campaigns have a 14% higher open rate and a 75% higher click rate compared to non-segmented campaigns (Learn Hub | G2).”
So, it’s necessary to learn how to avoid challenges related to data privacy and security when implementing generative AI in digital marketing.
Then, what is the solution to this problem? For this, you need to avail digital marketing services of a trusted Gen-AI digital marketing company such as DigiTwin, a leading generative AI digital marketing company.
DigiTwin concentrate on protecting the data of our clients. We use solid data encryption methods so that our clients get the best possible privacy and security. We also regularly audit and perform security assessment with our clients to ensure adequate data security and privacy for our clients.
Another key challenge that most of the generative AI digital marketing agencies face while adopting generative AI for their digital marketing solutions is quality control. As you already know that generative AI tools such as ChatGPT can produce endless content. So due to the endless quantity of content, it’s really difficult to keep the quality of content.
That’s why marketers have to deal with low quality of content. Obviously, low-quality of content creates a negative image of your products or services. Moreover, when you produce tons of content using generative AI tools, you may ignore the facts.
Since you use a generative AI tool to generate content, it might be possible that there could be various factual errors in the content.
“One in two writers use AI tools to boost the performance of their content, but human evaluation is crucial to ensure quality and accuracy (HubSpot).”
Now, what is the solution to this problem? For this, a generative AI digital marketing agency such as DigiTwin focuses on employing writers and editors to evaluate the AI generated content. The reason behind human evaluation of the content is to find errors in it and resolve the same. It is necessary that your content such as texts, images and videos should resonate with your brand identity.
Most of the companies integrate generative AI with their existing systems. But integrating Gen-AI tools with an existing online marketing platform or workflows may create issues. It’s really time-consuming and complicated to integrate generative AI with an existing system.
If you want to enjoy seamless operations or execution of tasks at your business premises, you need to seek help from a generative AI digital marketing company that can integrate generative AI with your existing systems.
“51% of smartphone users have discovered a new company or product when conducting a search on their smartphones, underscoring the need for seamless integration of AI with mobile platforms (Learn Hub | G2).”
A trusted generative AI digital marketing agency such as DigiTwin uses middleware and APIs to perform implementation of Gen-AI with an existing system. Since we have a team of experienced digital marketers who know how to integrate generative AI with existing systems, they can bring best results for your company.
Whether it’s about the automation of tasks or establishment of content creation process, importance of generative artificial intelligence technology can’t be denied.
Generative artificial intelligence tools and software may create various ethical issues for companies. For instance, AI-generated content can be biased. Scammers or blackmailers may misuse the AI-generated materials for their financial gains.
So, it’s really challenging to deal with such issues caused by AI-generated materials. As a company, you would always like to follow ethical rules.
“Only 47% of social media users feel comfortable buying through social media apps, highlighting the importance of ethical practices in AI-generated marketing (HubSpot Blog).”
That’s why it’s advised to avail generative AI digital marketing services of a Gen-AI digital marketing company such as DigiTwin. Hire a generative AI digital marketing company that comes with clear ethical considerations.
Implementing Gen-AI technology is surely an expensive choice. The reason behind it is that you have to hire trained professionals, spend money on improvising existing systems at your business premises and work hard to get desired ROI for the same.
It’s seen that most of the companies find it difficult to get desired ROI out of their generative AI integration with their existing systems. Whether you are going to choose a new Gen-AI framework for your business or choose to integrate generative AI with existing systems, you always need to spend money on the same.
“Implementing AI can be costly, but companies that nurture leads generate 50% more sales at 33% lower costs (Learn Hub | G2).”
Now, the question arises here how to deal with this challenge. For this, you need to adopt generative AI technology gradually. It means that you need to start with the integration of generative AI tools with existing systems to see whether you can get desired ROI (Return on Investment) or not.
But Implementation of Generative AI in Digital Marketing Brings Incredible Results for Businesses
If you assume that integration of generative AI in digital marketing may not a right thing, you need to get rid of this perception. Actually, adopting generative AI in digital marketing empowers it to bring great results for businesses.
“The global B2C e-commerce revenue is projected to grow to $5.5 trillion by 2027, indicating a substantial market for AI-enhanced digital marketing strategies (HubSpot Blog).”
This is the main reason why contemporary companies, from small to big, look for the best generative AI digital marketing company.DigiTwin come with top Digital Marketing Services to help you grow your business rapidly.