How a Generative AI Digital Marketing Company Can Help Your Business Grow
You would always like to grow your business as much as possible. For this, you do whatever you can - from implementing marketing strategies to adopting the latest technologies in vogue. Generative AI has come as a boon for digital marketers and business owners.
If you want to derive traffic, increase customer engagement on social networking sites and increase productivity and sales of your business, you need to avail digital marketing services of a digital marketing agency. However, there are lots of digital marketing companies to choose from, but you need to go with a digital marketing agency that uses Gen-AI technologies.
Implementing generative AI in digital marketing can do real magic. Whether it’s about increasing the performance of your business or attracting new clients for the same, Generative AI digital marketing services can be of great help.
Let’s learn how a generative AI digital marketing company such as DigiTwin can help your business grow.
A Gen-AI Digital Marketing Agency Lowers the Cost of Content Creation
If you want to cover the online market to promote your products or services, you first need to learn how to create lots of engaging content for your users or customers. Quality content is the first thing that attracts everyone towards it - from readers to search engines. That’s why digital marketing companies focus on creating top-notch quality of content for their clients.
But the problem with usual content services of a digital marketing agency is that you may find it expensive. Moreover, the content creation process may take lots of your time. But by availing the generative AI digital marketing services of a Gen-AI digital marketing company, you can get content creation done at affordable expenses.
“According to a report by Gartner, using AI can reduce content creation costs by up to 50% while increasing the speed of production by 70%.”
Let’s check out the type of content a generative AI digital marketing agency can produce for your business promotion.
1 - Text Generation
The key reason behind the increasing popularity of generative AI tools is their ability to generate genuine texts. With the help of a Gen-AI tool like Chatgpt, you can easily write blogs, articles, web pages, social media content, email sequences, sales pages, and other text materials.
A generative artificial intelligence digital marketing company uses Gen-AI tools to generate quality content. The best part of using generative AI technology for content creation is that you can easily grab SEO optimized content for your site or store.
“A study by McKinsey found that businesses using AI for content creation saw a 20% increase in customer engagement.”
2 - Image and Video Creation
Content creation doesn’t only mean to create texts. But you can also create images and videos using a generative AI tool. An image can replace thousands of words. Moreover, visual content such as videos have power to influence the perception of targeted individuals.
Digital marketing experts at DigiTwin know how to use generative AI to create images and videos to cater to the marketing requirements of their clients. Sharing images containing the marketing messages on social media can help you to build a tribe for your brand.
“According to HubSpot, videos can increase landing page conversion rates by up to 80%.”
If you want to increase customer engagement or want to explain about your product, you need to unveil the power of videos. A video about a new product or service can be more effective than a text product description.
Boost Ad Campaign Conversions with Customized Digital Marketing Solutions
Personalization and customization are buzzwords in the digital marketing industry. Most of the top generative AI digital marketing companies use personalized sales messages to their intended market. They want to relate their products or services to a specific targeted market. That’s why they use personalization when it comes to running an ad campaign.
By adopting generative artificial intelligence in digital marketing, it has become easier, faster and more accurate to run campaigns according to user behavior, purchase history, intent, and requirements.
“In a survey conducted by Salesforce, 51% of marketers reported that AI greatly or substantially enhanced their ability to provide personalized experiences across channels.”
Let’s learn more about how a gen-ai digital marketing company can increase campaign conversion by implementing generative artificial intelligence framework to their digital marketing services.
1 - Derive More Sales with Gen-AI Product Ads
The main objective behind running an ad campaign is to derive more sales for a business. Keeping this in mind, a generative AI digital marketing company such as DigiTwin comes with innovative gen-ai product ads.
By running ad campaigns powered by generative artificial intelligence technologies, it has become easier to increase sales for a business. The best thing about adopting generative AI for digital marketing ad campaigns is that you can influence the buying decisions of targeted users or customers.
“According to a report by Forrester, AI-powered ad campaigns can improve conversion rates by up to 30%.”
2 - Attract New Customers for Your Offerings with Marketing Messages
Contemporary companies find it really difficult to convey their marketing messages with a targeted market. That’s why they seek help from a generative AI digital marketing agency. A Gen-AI company simply creates ad campaigns that convey specific marketing messages to a targeted market.
When you are able to convey your marketing messages with your potential customers, you can easily increase sales for your business. Generative AI technologies make the process of conveying marketing messages easier, faster and more engaging than ever before.
“A study by Epsilon found that personalized email campaigns using AI had an open rate of 29%, compared to the average of 17.8%.”
3 - Improve Customer Interactions with AI-driven Chatbots
Customer interactions can be the reason behind the success of a business. That’s why contemporary companies focus on improving their customer interactions. The best part of availing generative AI in digital marketing is that it improves customer interactions.
By implementing generative AI-driven chatbots, it has become possible to improve customer interactions. It means that companies can know about the requirements of their target customers, what they want from a product or service, their likes and dislikes about an offering, etc.
“A report by Oracle found that 80% of businesses plan to use chatbots for customer interactions by 2024.”
Data collected from an AI-driven chatbot helps digital marketers to plan new digital marketing strategies to improve customer interactions, engagement and satisfaction.
A Gen-AI Digital Marketing Agency Optimizes Search Results to Derive More Traffic and Leads
Whether you run a service-based or product-based business, you would always like to derive organic traffic towards your store or site from top search engines like Google and Bing. That’s why you avail digital marketing services of a digital marketing agency near you.
A generative AI digital media company like DigiTwin implements SEO strategies backed by generative artificial intelligence technologies. Digital marketing experts and SEO experts at DigiTwin optimize your website for more organic traffic and sales.
Let’s learn how a generative AI digital marketing agency derives organic traffic and sales for your business.
1 - Attract Organic Traffic through AI-driven Keyword Research
Gen-AI keyword research tools crawl through a tremendous amount of data. With the help of Gen-AI tools, you can identify internet users searching for your specific products or services in your niche. It means that generative AI optimizes your existing as well as new content according to those keywords.
When you optimize content with keywords or phrases online users are searching for, you can easily increase your chances for deriving more organic traffic towards your website or store from top search engine result pages.
“A study by BrightEdge found that 68% of online experiences begin with a search engine, emphasizing the importance of effective keyword research.”
2 - AI-driven On-Page Optimization
On-page optimization includes how to add keywords in headings, SEO description, meta data, and throughout the content. Optimizing your content according to organic keywords can obviously boost sales and traffic towards your site
By implementing generative AI technologies, a gen-ai digital marketing company does on-page optimization of your site. It means that you can have a site or store with accurate SEO optimization to attract more organic traffic and sales.
“Research by Backlinko shows that on-page optimization can increase organic traffic by 62%.”
3 - Analyze Competitors
It’s really important to keep an eye on what your competitors are doing in terms of SEO. That’s why you need to implement a Gen-AI framework to analyze your competitors and discover loopholes in their SEO implementation.
With the help of generative artificial intelligence, digital marketing experts easily analyze the SEO and other digital marketing strategies of your competitors. When you know the marketing strategies of your competitors, you can make better digital marketing strategies to beat them.
“According to a study by SEMrush, 48% of marketers stated that competitive analysis was crucial for their SEO strategy.”
4 - GEO (Generative Engine Optimization)
If you are still stuck with SEO, you need to get rid of the same. With the advent of generative artificial intelligence technologies, digital marketing companies have started leveraging the benefits of GEO (Generative Engine Optimization.
So, what is GEO (Generative Engine Optimization)? Let’s find out the answer to this question. Unlike traditional SEO practices that concentrate on optimizing website content to rank among top search engine results, GEO focuses on optimizing content for AI models.
“A report by Gartner predicts that by 2025, generative AI will be used in 30% of all new outbound marketing messages from large organizations.”
Integrate AI-driven Marketing Data Analytics to Improve Marketing Strategies
Implementing a generative AI framework can help you leverage the benefits of AI-driven data analytics. With the help of AI-driven data analytics, you can hone your marketing strategies to achieve desired business goals within a short span of time.
Let’s learn how a Gen-AI digital media company can help you leverage the benefits of AI-driven data analytics.
1 - Improve Campaign Effectiveness with Increased ROI (Return on Investment)
Since you already have lots of data, you have an insight about how your customer may behave. But the problem arises when you find it time-consuming and hectic to grab insight out of this vast amount of marketing data. This is the point where generative AI comes to help you.
By integrating generative AI, you can speed up the process for analyzing data to build stronger marketing strategies. Let’s check out how a generative AI digital marketing company can help you to leverage the benefits of generative AI for analyzing data for business growth.
“According to a report by PwC, AI can boost business productivity by up to 40% and is expected to contribute $15.7 trillion to the global economy by 2030.”
2 - AI-driven Predictive Analytics Helps You Know Trends in Advance
Since Gen-AI uses ML models, especially GANs (Generative Adversarial Networks), digital marketing companies can predict trends in advance. AI-driven analytics analyze historical data of customer behavior, preferences, choices, requirements and purchasing-power to predict trends in future.
It’s surely one of the key benefits of leveraging generative artificial intelligence for determining digital marketing strategies. Most of the top Gen-AI digital marketing agencies such as Digital Transformation Twin use AI-driven analytics to predict market trends in advance.
“According to MarketsandMarkets, the predictive analytics market is expected to grow from $10.5 billion in 2021 to $28.1 billion by 2026, showcasing the increasing reliance on predictive analytics.”
Final Words
Now, you have an insight about how a generative AI digital marketing company can help you grow your business by creating a Gen-AI framework for your business. Since DigiTwin uses AI-driven digital marketing strategies, it can help you to get your vague business ideas transformed into a reality.
Do you want to avail digital marketing services of a digital marketing agency powered by Gen-AI technology? You need to look at nowhere else but DigiTwin, a trusted Gen-AI Digital Marketing Agency.